The Quick Summary. Owned media: Any type of content your brand creates and controls. Use the inverted pyramid structure so that both your human readers and the search engines know what your story is about right away. Pick a press release template or example to use as a guide. Small business – $558/mo ($6,696/year) – four monthly Premium press releases each month + 15% discount. Follow the steps below to write and distribute a media announcement celebrating your new team member: 1. HostScore. Here are some interesting examples of press releases that have boosted SEO results, as well as an analysis of their essential parts and strategies: Example 1: Company X Introduces a New Product This press release resulted in several backlinks and an improvement in Company X's search engine rankings. General News. Write in the third person. obal press release distribution site with exclusive press release distribution network that includes top social media, Web3 platforms and premium news sites. We hope that these examples and this case study inspire you to write a small business press release that gets real results. The best examples of this type of press release are when big companies such as Apple or Google make an announcement that impacts the tech industry, or when new developments occur in the world of entertainment and celebrity gossip. The 6 Main Components Of Press Release. Even if you're blogging just for fun, SEO can help you boost your. Do press releases boost SEO? Yes, press releases and news stories can boost. In this article, we will look at three great examples of press release and discuss about when is the best time to submit a press for your company. These basic pieces of information make up the core of. New York, New York-- (Newsfile Corp. Without a newsworthy angle, journalists are unlikely to cover your story, rendering the resources you invested in your press release wasted. Cheapest press release writers: Fiverr. 6. Some companies typically have a press release each time they have a new product to launch on the market. ) Significant awards/recognitions. 2. You can structure these press releases as ‘clusters’ of topic areas. Find a newsworthy angle, 2. It’s a good way to catch the reader’s attention, but only if it’s relevant. Example #1 “ Website Launch Announcement! This has been in the works for weeks and the launch. Here’s everything you need to know about. Press releases should be created any time an organization wants media attention for a major event. co. PRNewswire. 2: Citibank. Start for free. Communicate the "5 W's" (and the H) clearly. Make it unique: Focus on creating unique content. Body – Discuss your announcement and include quotes to support the story. Press Release Example . Here’s an example of what a basic SEO press release template. We suggest housing your press releases online for this very reason. By all means, opt for do-follow links. Zendesk creates an interactive experience for their press kit. Keywords are one of the most essential components of SEO. There are also additional add-on costs for features like “SEO Super Boost” or translation into different languages. We typically write a story from a news angle and include your company as an industry example. Press releases are not just for the press. To make your press releases even better, here are a few more tips: 1. As you read it, note their use of attention-grabbing statistics, action words and clear benefits. If SEO is important for your press release ( and it should be ), consider that Google cuts off a page title (aka your press release headline) after 70 characters. A. Explain the change in brand identity and vision. No one is going to arrest you. ”. Announce it in a way that anyone with a basic knowledge of English can understand it. Since a standard press release is 300-400 words long, it’s important to include the important details in the first half of your story. In this example, we name the company, where it’s located, and what the new website does. Keep the overall length of your press release short – this isn’t the right forum for verbose. The very first press release was sent in 1906 to describe a train wreck that killed 50 people in Atlantic City. These events could include: 1 Changes in executive-level leadership. A press release is just a method for ensuring that the information you wish to communicate is accurate and available. Story: Stories create engagement and improve the likelihood your audience will remember your news. Forgetting to Add Links. Step #1: Do Something Newsworthy Step #2: Develop Your Hook Step #3: Write Your Press Release Headline Step #4: Write Your Press Release Lead Step #5:. Basics of writing press releases. Journalists are inundated with dozens – sometimes hundreds – of irrelevant pitches and press releases each week. Press Release submitted in our PR Network will get your news featured in Google News, Apple News, and other news sites. Now, it’s become an industry staple that no. Newswire – Best for Added Features. ”. • Avoid fluff. For Immediate Release. Then begin writing the release body. Header Image or Logo. You can (and should) include high-quality media assets for press release distribution. 4. Start your 3-day free trial today! 1. It got the interest of the masses by involving them in the public hunt for a “Head Burger Artist. How to Write a Website Launch Press Release Step-by-Step. Sitetrail. Rule No. See the example below from Dunkin’s Donut: Now, as you must have observed the heading above shows the following SEO PR for users, journalists, and even search engines to easily analyze the data. This might include their logo, brand color, company slogan, new company vision or mission statement and any change that can influence the company’s brand perception. This press release shows an excellent way to. 2: Citibank. To make writing your press release’s boilerplate easier, follow the instructions here and check out some excellent examples for inspiration. A reader should be able to read the first sentence, get interested, and understand what the press release is about. 1. 2. Sample press releases for original research. 3. ASOS Nov 21, 2011, 10:15 PM. Those are some impressive numbers that understandably eliminate the need for any additional features. The body of your press release should typically be restricted to 2-3 short paragraphs. The only time it is acceptable to diverge from this golden rule is when you include a quote. For many companies, issuing press releases is something they may be required to do for disclosure and compliance requirements. It’s a kind of promotion to educate a target market about the brand . 2. Many companies create press releases to talk about important events or draw attention to product line changes. How to use press releases for link building. Real World Examples: Press Release. Note: not all your direct business competitors will be your SEO competitors. The first step is to choose your keywords carefully. Based on our criteria, here are the best press release writing services for small businesses: Best overall for media-expert writing and editing: eReleases. End with your boilerplate. Learning how to write a press release is both art and science. Press release distribution is a technique of circulating your business press releases to publishers, members of the press, and journalists. Writing a press release to break important company news can help businesses grow better, but doing it right is just as important. Be sure to include answers to each of. Cision PRWeb – Best for SEO Services. The title is straight to the point, the paragraphs are informative but concise, and the boilerplate accurately explains the Nike brand. Create a well-written and engaging press release. A professional voice is critical and will make your press release feel more authoritative. Creating a template for your SEO press releases is a great way to ensure that each one you write meets the same quality standards. A well-written nonprofit press release needs to start with a strong opening sentence. Revolv3 is a fintech company. Press releases are not just for the press. Linking News is widely regarded as the best press release distribution site thanks to its vast network that includes more than 330,000 publications, 900,000 journalists, and over 90 million social media influencers. You want to attract the attention of news reporters and readers. Here you'll find more than 150 of the best press release examples from around the world. Understand the Exhibition and Audience. An Acquisition press release should follow the. Use only 2-3 links for every 500 words of text in your press release. Look at the top 10 and identify the competitors that seem most relevant to your business. With that being said, here are certain press release examples that will give you detailed insight as to why business professionals should write a press release. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs. Your contact information. New business press release samples. This means that your press releases should still. You should search for keywords relevant to your industry and include those keywords in the title, introduction, and the content of your press release. In late February, SEOs and webmasters started noticing big brands gaining more visibility in search results. Like other types of press releases, new hire announcements should follow the standard press release format. But does it . While you definitely should make the first instance or two of your keywords a link, don’t go overboard. Our online public relations tactics are never explicitly promotional. My Motherlode. Number of Employees: 5,100 (Cision, incl. This is known as the inverted pyramid, and the purpose of this writing structure is to allow people to get all of the important information from a press release at first glance. These products may be a new concept that needs some promotions to quickly get it acquainted with the market or a new version of a crowd favorite that must be hyped. It means that you should present the facts about your important event or new product that summarize the whole story. Start your 3-day free trial today! 1. Typically, we use numerous names for a press release, i. Organize your Art Exhibition press release effectively by incorporating essential elements like headline, introduction, app details, quotes, and contact information. 1. Press releases are texts that inform press representatives about the latest news from companies, institutions, or associations. More information. Here are six steps that can help you create an effective press release: 1. Be concise. A press release can be an excellent way to start a dialogue with a reporter. Image Source. Press Release Template. Tip 4: Add a press release summary. Here’s a step-by-step guide on writing the perfect nonprofit press release: 1. 1. 1. The first five to seven words in a headline matter the most. An Introduction to Press Releases. Here are creative press release examples from Apple, Google, and Microsoft that you can’t ignore. One often overlooked aspect of SEO is the power of a good press release. Press releases should be created any time an organization wants media attention for a major event. Include those keywords in your press release, making sure they show up in the headline and first 250 words. and SEO agency) new website press release example because it contains all the most significant components of a website press release: The headline is short and simple and doesn’t say more than it needs to. 11. Body of the SEO press release. Introduce essential information, 5. PR Business News Wire has an excellent wired network for widespread distribution of your press releases. They. However, as press releases become more widely used by. Unethical SEO practices. Craft an appealing press release headline, 3. Your rebranding press release will be unique to your business. This is a powerful tool for social media, internet searches, and branding. Make tweaks to your release to mirror each journalist so it’s easy for them to pick up pieces of your copy and use them in their article. com – $300+. Targets specific media outlets and offers SEO and RSS feed services but users are limited to 5 distribution channels with each release. Press Release submitted in our PR Network will get your news featured in Google News, Apple News, and other news sites. The value of press releases and SEO lies in creating and distributing newsworthy information. History Of Press Releases For SEO. Craft a Captivating Headline and Subheadline. Be sure to pay attention to your language and sentence structure. Scroll to the bottom to find 10 excellent examples of press releases. PR Buzz. 2. Here are a few examples of good press releases: 1. Press releases chock-full of newsworthy, captivating information (and a catchy title) serve your business well. This press release shows an excellent way to. 5. e. 8. Try to put your most valuable information at the front of the headline to maximize impact. Insert Keywords. Start Lead Paragraph with Location & Date. report data on the type and reason for the growth (modernization, diversification, expansion, acquisition, joint venture, strategic alliance) niche, mission, operation of the business. End with company “about” snippet. 3K% increase in new backlinks! They have so much exposure that their global sales increased by 560% just within a day when the story went viral. Linking News is widely regarded as the best press release distribution site thanks to its vast network that includes more than 330,000 publications, 900,000 journalists, and over 90 million social media influencers. Mess it up and your email goes straight to their trash folder. Long-tail keyword integration. Lead into the reader’s next steps, 7. com. Products. 14. 3 Include clear intent. The average press release reader. obal press release distribution site with exclusive press release distribution network that includes top social media, Web3 platforms and premium news sites. 1. Optimization of onsite content. Here are a few website launch announcement examples that we found that you can incorporate into your announcement. That means covering the “five Ws” of journalism is extremely important. Product launch press releases should specify product features and usages in addition to. The power of a strong press release lies in its. eReleases. Private Label SEO Service for Agencies. Begin the body paragraph with these key details that give a background of your story. Tip 5: Insert quotes. Show that new building, that handsome team, the revolutionary products! Also, be sure to include your company logo in a high-resolution format. 2. This guide will use the terms “website SEO” and “press release SEO” to avoid confusion. Source. 12: Enhance Your Release with SEO and Pictures. Press Releases for SEO – Press releases are an essential part of website SEO. Initiative announcement: New internal or external projects that impact the company’s community would be appropriate for a press release. The steps to create a press release are straightforward. Learn More. 761. Press Release: News that is sent out or released by the company making the news. Not Sharing News In The Context Of The Broader Marketplace. 8. Editor. For a formal press release format, use one-inch margins around the entire document (e. This is how it should look: New York, April 6, 2021 — Simply copy and paste. Annual subscriptions: Professional – $317/mo ($3,804/year) – two monthly Premium press releases + 10% discount on other services. While there’s no such thing as the “perfect” press release, your team can get closer to the mark by avoiding common errors. Take advantage of keywords within your PR. General. Consider some of the approaches the average press release takes. Headline. Sub-headline:For just $19 per press release via Silver, you can have your company's press release distributed to 25+ media sites, all the. Write on behalf of. This is how it should look: New York, April 6, 2021 — Simply copy and paste the above template and switch the information to yours. international online press release for SEO boost. End with your boilerplate. g. Here’s an example: Example of a press release template geared towards the gaming community. A business acquisition press release is a brief public announcement by a company to introduce the acquisition of another business entity to the market. Place the following information at the top of the page on letterhead:; PRESS RELEASE. According to Cision’s 2022 State of the Media report, articles with images garner six times more engagement, while articles with a video are three times more engaging. Instead, they're scanning headlines on Twitter,. [company/brand name] announces [financial news]No, 295 words are fine. Make a few notes on how they write – the techniques and the style they use. Here are five good press. Step #2: Develop Your Hook. By incorporating relevant keywords and phrases. You need to highlight product benefits and features, how it’s different from similar products on the market, pricing, and a quote from someone at your. Wine To Water's emergencies relief effort in Jackson, Steamboats. On-Page SEO. Begin with the city name, and then provide the date in “MM dd, yyyy” format. The title is straight to the point, the paragraphs are informative but concise, and the boilerplate accurately explains the Nike brand. In addition to distributing press releases, PR Buzz creates SEO results in search engines and news sites. Short Summary This article provides examples of press releases tailored to various industries, outlining anatomy of a successful release and strategies for effective. No credit card required. Like a news story, a press release should be written in the third person. 7) Include a variety of media. Write in Third Person: Unless you’re using a direct quote, the words “I,” “we,” and “you” don’t have a place in press releases. Affordable SEO services, Google Business optimization, link building, press releases, and digital branding solutions. Effective incorporation of essential elements like headline, introduction, office details, quotes, and contact information is key in writing a professional press release. Book press release examples. g. For example, A company releases general news about its product receiving an award. 12: Enhance Your Release with SEO and Pictures. One such example is network marketing content that calls for the organization’s written consent. Though, as a media organization will probably publish it, try to write it in a journalistic style by using third person (for example, he, she, they). You can also use this information to create personalized pitches when sending your press release directly to journalists. To create your draft for a press release, write all your main points and sort them into the template. It contains updates on the company’s products, projects, services, organization structure, partnerships, and more. Start with the important information, then add detail later in the press release. In the document itself, position your headline in the center, beneath your contact information, and avoid unnecessary verbal clutter. Author Name: The name of the author, who. This should name the company that’s putting out the press release and explain exactly what the announcement is about. Create a draft. Use the Free Templates – Fill Blanks. Now that we’ve covered different elements that can build the perfect press release headline, here are 5 examples of successful headlines that can inspire your future press releases: 1. Best artificial intelligence (AI)-driven service: Marketers Media. Yes, before rolling out press releases to the public, it is essential to assess your business event's importance. Prices from: $299 to $599 per press release. Include Multimedia. On a daily basis, press releases are used for a number of reasons (e. 2. 3 Public and private events. Craft a Relevant, Attention-grabbing Headline. If the product is new for your business, the change is obvious. 1. Within your first paragraph, get right to the point and answer all of the W questions. 3. Published: November 02, 2023 In today‘s world, brands have to generate their own buzz. Marathon Brewing Releases Signature Beer, 26. The final step to optimize your press release for SEO is to. Follow a standard rebranding press release format, starting with a headline, followed by a dateline, introduction, body paragraphs covering the key details of the rebrand, a quote from a company spokesperson, and a boilerplate about your company. Traditionally, press releases were intended to facilitate communication between public relations and the media. The press release promotes the idea of helping people get rid of their ex-partners’ belongings. Your subject line is the most important part of your press release email. Erika Varangouli Jun 03, 2021 14 min read TABLE OF CONTENTS How To Write a Press Release In this age of digital media, the press release is still vitally important. To stand out, your headline has to immediately resonate and assert its relevance—in short, it should promptly tell journalists that your story is worth sharing. Keep bullet points to 1–3 concise sentences. You want that listing to compel readers to click through, so plan accordingly. Find a newsworthy angle, 2. 3. One page really is best. Add your source, quotes and other details of moderate to least importance to the body and closing. Share the press release on the company’s social media channels and encourage employees, partners, and followers to share it as well. Using press outlets’ specific hashtags and tagging them on social media is a quick approach to gain their attention. With the meat and potates out of the way, let’s look at some examples of press release to give you inspiration. We have curated ten crucial points for you to keep in mind while writing an SEO-friendly press release for your business. Revolv3 is a fintech company. A press release is an official statement from a company or individual used for various purposes, such as clarifying a problem or conflict, announcing new products or services, business expansions, special. Here are five reasons the press release is very much alive and beneficial to any marketing strategy. 1. One of the most common press releases many businesses write is an announcement of a new hire, usually in a regional or overall power position, like a regional director or someone for the executive board. ”. 2 Launch of a new product. 1. A rebranding press release is a type of release written when a company is about to announce any change in their brand outlook. See moreFor example, if your press release is about your recent funding round, make sure to include keywords such as "Series B", "raised", "secured", and "funding" in the title, headings, and press. The first is the SEO enhancement feature. 1. 5. Keep the headline between 65 and 80 characters long and use easy to understand language. 2. Here’s a look at 14 of the most common rookie mistakes — and how to reduce your chance of making them. Identify the press release’s goals and target. by Michelle Garrett on Mar 16, 2023 3:27:00 PM . Location. Dateline and the city/state – Include the date and the area the news is coming from. It should be properly aligned in the top left corner of the press release. Browse examples, learn tips, and use. Here are some examples of press releases for different news events and milestones. The tone is professional and straightforward in reflection of the Nike brand, but you should adopt. Sitetrail – Best Press Release Distribution Service Overall. 6 Use Hyperlinks Well. This is where you put the remainder of the information you need to tell the audience, including quotes from company leaders. Other prominent players in. Especially if you’re creating them from scratch. Download as Word Doc. Smartsheet’s seven press release templates for business news, social media, email, and more. Format the press release properly, proofread for errors, and distribute it to relevant media outlets. SEO, SEO Tools. In fact, very few people are going to count the number of words in your press release. Become Famous In Your Market – Consistent visibility in the news will make your business famous. Information about the size/scale of the company (number of offices, employees, paying customers, etc. Expand on Artworks and Themes. Quotations. 5. A template can streamline the process and make it easier to craft high-quality content in less time. 7 Bold the important phrases, quotes, and statistics. One of the best Event press releases has been from Heinz. Follow these 10 basic guidelines to maximize the potential reach of a joint press release and increase your online presence: Define the keywords or phrases that will attract attention from the target audience. Our guide will show you a few of the best free press release examples you can use to write a press releases and get attention for your small business. growth/expansion impact. Below, you’ll find a curated list of 25 great press release examples divided by different types: Campaign launch press release samples. Avoid unnecessarily long sentences and find the quickest way to communicate your message. Provide supporting information and context, 6. Aleksandra is a freelance SEO consultant with more than 5 years of in-house experience in SEO and partner marketing. EIN Presswire – Best for Startups with a Strict Budget. Include natural links to relevant content. Our best advice: write a great press release, focusing on getting picked up by the media, and the SEO will take care. The first paragraph should contain the most important information and cover the who, what, where, when, and why/how of the press release. In this example, the company name is the very first thing mentioned and it’s explaining it’s a new launch, along with what the service actually is. 1) Make it easy for the reader. At a glance, It should provide an insight into the critical points of the press release. Writing an SEO-friendly press release is not an easy job. Keyword rankings may be tracked daily (but reviewed. Yet, quite a bit of confusion surrounds two of our SEO offerings: article syndication and press releases. Research findings press release. Feel free to customize the launch announcements according to your needs. Here's how to write a press release, like the one above, step-by-step. About [Insert Name of Organization] – Add a paragraph about the firm. HubSpot Program Launch PR. An effective press release should contain all the important information like name, contact number and email address about the person who is distributing the press releases. Simplifying this definition of press release gives four key phrases. We've divided the collection into categories to help you find the examples most relevant to you; here are the Top 3. This is a well-thought-out campaign launch press release by Divert, a UK-based waste collection business. Product Releases. You should write your boilerplate as a series of bullet points or a concise paragraph. The first lesson most journalists learn about news reporting is to cover the five W’s: who, what, where, when and why. Add a new line that reads ‘ENDS’ to signify the end of your. Here’s what Semrush’s boilerplate looks like: Once your press release is done, add the end notation “###. 10 Press Release Examples 1. At a glance, it’s not difficult to see why they fall by the wayside in modern internet marketing and SEO campaigns; there are so many ways to boost your brand. End with your boilerplate. Use bulleted lists where applicable. The elements that go into developing a successful press release are extensive, but not every business manager or marketer is aware of them. Sitetrail – Best Press Release Distribution Service Overall. PartnershipsChildren in NYC are learning to tie their laces five years earlier than their parents did. Who, what, when, where, why ––and how–– should tell the reader everything they need to know. As the name suggests, on-page SEO uses keyword elements directly on the page to help users properly. Find a newsworthy angle, 2.